Titlebook: Consumer Happiness: Multiple Perspectives; Tanusree Dutta,Manas Kumar Mandal Book 2021 The Editor(s) (if applicable) and The Author(s), un

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An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and scientific tools that can be integrated in many fields of research, in learning, in marketing campaigns and product design, in psychology, medicine, economy, etc., meeting the principles of circular economy at the same time. Due to the fulminant evolution of communication and interconnected modern

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Book 2021 of consumer happiness.?The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fi

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Customer Happiness: The Role of Cognitive Dissonance and Customer Experiencethe happiness, it is supposed to generate, unhappiness and disengagement results. This chapter explores a unique perspective on cognitive dissonance, customer experience, their linkage and possible outcomes in order to drive customer happiness.

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Consumer Happiness and Decision Making: The Way Forwardd the consumer brain. On the other hand, the field of behavioral economics has also made progress in understanding human decision making and cognitive bias. In this chapter, we discuss about the cognitive biases that influence decision making (cognitive) and consumer happiness (affective).

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