Titlebook: Consumer Engineering, 1920s–1970s; Marketing between Ex Jan Logemann,Gary Cross,Ingo K?hler Book 2019 The Editor(s) (if applicable) and The

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書目名稱Consumer Engineering, 1920s–1970s被引頻次學(xué)科排名




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書目名稱Consumer Engineering, 1920s–1970s年度引用學(xué)科排名




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書目名稱Consumer Engineering, 1920s–1970s讀者反饋學(xué)科排名

Cabinet

Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspectiveying consumer motivations became increasingly important to U.S. corporations from the interwar years. Logemann shows the rise of corporate market research departments and new professional consultancies. The promise of “scientific” planning in marketing, however, was no American peculiarity. The case

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Yag-Capsulotomy

A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Makingrized by information asymmetries; the sellers have information about the product that the buyers do not possess. Producers believe they have a product that will solve a consumer problem. Consumers typically do not know whether the product will solve their problem or not, but they are aware that they

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倔強(qiáng)不能

German-Style Consumer Engineering: Victor Vogt’s ,, 1925–1950y during the 1920s, trade journals propagated American methods of rationalization in production and sales. At the same time, though, American ideas were adapted to German business practices. Consequently, the article argues, we have to refrain from overly generalizing narratives of consumer engineer

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Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980shift in business practices from a producer-centered orientation to a new sensibility toward consumers. By examining how market research influenced business strategies on the micro-level, this chapter calls this interpretation into question. Case studies from German and American carmakers show that t