Titlebook: Consumer Brand Relationships; Meaning, Measuring, Marc Fetscherin,Tobias Heilmann Book 2015 Palgrave Macmillan, a division of Macmillan Pu

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書目名稱Consumer Brand Relationships影響因子(影響力)




書目名稱Consumer Brand Relationships影響因子(影響力)學(xué)科排名




書目名稱Consumer Brand Relationships網(wǎng)絡(luò)公開度




書目名稱Consumer Brand Relationships網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Consumer Brand Relationships被引頻次




書目名稱Consumer Brand Relationships被引頻次學(xué)科排名




書目名稱Consumer Brand Relationships年度引用




書目名稱Consumer Brand Relationships年度引用學(xué)科排名




書目名稱Consumer Brand Relationships讀者反饋




書目名稱Consumer Brand Relationships讀者反饋學(xué)科排名

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A. C. Fleischer,C. M. Herbert,D. M. KeppleFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,

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Steven V. Ley,Caroline M. R. Lowout to better understand the difference between consumer brand bonds and consumer-possession bonds. Based on their extant literature review, Kleine and Baker (2004) recommend clarifying these concepts that express bonds with brands and possessions, using terms such as ‘brand relationships’ (Edson Es

Influx

https://doi.org/10.1007/978-3-642-75158-5 an exclusive and loyal nature since this can be very beneficial (Sheth and Parvatiyar, 1995). This was also the central theme in the book .(Roberts, 2004), which stipulated that great brands need more than just respect to earn undying loyalty from their consumers. In 2004, Roberts posited that resp

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J. Stadler,A. H. H?lscher,J. Roder,J. Langeride to deep disappointment, anger, and hate. Sports managers view their teams as brands to be managed (Gladden and Funk, 2002). Sports teams, like other brands, generate diverse brand meanings in the minds of sports consumers. They have a strong symbolic dimension. First, sports spectating is a vis

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