Titlebook: Consumer Behaviour in Asia; Hellmut Schütte,Deanna Ciarlante Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

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書目名稱Consumer Behaviour in Asia影響因子(影響力)




書目名稱Consumer Behaviour in Asia影響因子(影響力)學(xué)科排名




書目名稱Consumer Behaviour in Asia網(wǎng)絡(luò)公開度




書目名稱Consumer Behaviour in Asia網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Consumer Behaviour in Asia被引頻次




書目名稱Consumer Behaviour in Asia被引頻次學(xué)科排名




書目名稱Consumer Behaviour in Asia年度引用




書目名稱Consumer Behaviour in Asia年度引用學(xué)科排名




書目名稱Consumer Behaviour in Asia讀者反饋




書目名稱Consumer Behaviour in Asia讀者反饋學(xué)科排名

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Modernisation versus Westernisation of Asian Consumer Behaviour,flows. The Internet alone has had an enormous effect in terms of international availability of information as well as the capacity for personal and professional communication. The media, too, have become internationalised; we can watch CNN in the vast majority of cities across the world. In entertai

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Book 1998spond to. InConsumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications