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Titlebook: Consumer Behavior over the Life Course; Research Frontiers a George P. Moschis Book 2019 Springer Nature Switzerland AG 2019 Consumer Behav

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發(fā)表于 2025-3-21 16:59:30 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Consumer Behavior over the Life Course
副標(biāo)題Research Frontiers a
編輯George P. Moschis
視頻videohttp://file.papertrans.cn/237/236167/236167.mp4
概述Examines consumer behavior using the life course paradigm.Provides a life course model for future consumer behavior research based on the life course paradigm.Illustrates application of the life cours
圖書封面Titlebook: Consumer Behavior over the Life Course; Research Frontiers a George P. Moschis Book 2019 Springer Nature Switzerland AG 2019 Consumer Behav
描述.This book examines consumer behavior using the “l(fā)ife course” paradigm, a multidisciplinary framework for studying people‘s lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer?behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way..Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption?behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap
出版日期Book 2019
關(guān)鍵詞Consumer Behavior; Life course paradigm; Life course research; Human Capital; Aged Subcultures; Consumer
版次1
doihttps://doi.org/10.1007/978-3-030-05008-5
isbn_ebook978-3-030-05008-5
copyrightSpringer Nature Switzerland AG 2019
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 23:51:12 | 只看該作者
https://doi.org/10.1007/978-3-642-72023-9 chapter illuminates the life course paradigm’s potential contributions to the field of consumer behavior and points out challenges for researchers who employ the life course approach. Lastly, it offers recommendations to researchers who wish to study consumers over certain periods of their lives.
板凳
發(fā)表于 2025-3-22 01:03:18 | 只看該作者
Consumer Behavior in Life Course Context,s for illustrating (in chapters that follow) how the life course paradigm could be applied to consumer research to enrich or improve previous efforts, and they help provide a template for research in select areas.
地板
發(fā)表于 2025-3-22 05:05:00 | 只看該作者
Summary, Opportunities, Challenges, and Recommendations, chapter illuminates the life course paradigm’s potential contributions to the field of consumer behavior and points out challenges for researchers who employ the life course approach. Lastly, it offers recommendations to researchers who wish to study consumers over certain periods of their lives.
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發(fā)表于 2025-3-22 10:11:50 | 只看該作者
J. Rollema,A. E. J. L. Kramer,U. Jonasas duration-dependent events where the onset or development, stability, and change in cognitions and overt behaviors can be considered with respect to the length of time a consumer has been in a particular state and has been embedded within certain contexts.
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發(fā)表于 2025-3-22 12:58:14 | 只看該作者
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發(fā)表于 2025-3-22 17:20:39 | 只看該作者
https://doi.org/10.1007/978-3-642-71556-3s embedded. Furthermore, because the various disciplinary approaches to life course research are complementary (Sherrod and Brim 1986), the life course paradigm could be used as an overarching conceptual framework to help integrate the various perspectives employed in previous studies and interpret findings to enhance understanding.
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