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Titlebook: Consumer Behavior in Practice; Strategic Insights f Eugene Y. Chan Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exc

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發(fā)表于 2025-3-21 16:14:35 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Consumer Behavior in Practice
副標(biāo)題Strategic Insights f
編輯Eugene Y. Chan
視頻videohttp://file.papertrans.cn/237/236166/236166.mp4
概述Empowers learners to better understand their customers through numerous cases, including contemporary examples.Focuses on the application of marketing phenomena on consumer behavior rather than theory
圖書封面Titlebook: Consumer Behavior in Practice; Strategic Insights f Eugene Y. Chan Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exc
描述.Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out..The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing..This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities..?.
出版日期Textbook 2024
關(guān)鍵詞positioning; branding; non-profits; product development; pricing; digital revolution; market research; bran
版次1
doihttps://doi.org/10.1007/978-3-031-50947-6
isbn_softcover978-3-031-50949-0
isbn_ebook978-3-031-50947-6
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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沙發(fā)
發(fā)表于 2025-3-21 20:37:53 | 只看該作者
板凳
發(fā)表于 2025-3-22 02:32:42 | 只看該作者
https://doi.org/10.1007/978-3-031-50947-6positioning; branding; non-profits; product development; pricing; digital revolution; market research; bran
地板
發(fā)表于 2025-3-22 05:01:30 | 只看該作者
978-3-031-50949-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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發(fā)表于 2025-3-22 10:10:42 | 只看該作者
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發(fā)表于 2025-3-22 17:07:10 | 只看該作者
Use of Field Data in Urban Drainage PlanningUnderstand the psychological factors that influence consumers’ perception of prices, and apply this knowledge to create pricing strategies that align with consumer expectations and motivations.
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發(fā)表于 2025-3-23 00:11:17 | 只看該作者
Jean-Pierre Villeneuve,Pierre LavalléeDevelop a comprehensive understanding of the nature and dimensions of brand loyalty, enabling the ability to identify and evaluate its impact on consumer behavior and business success.
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發(fā)表于 2025-3-23 03:31:48 | 只看該作者
Use of Field Data in Urban Drainage PlanningThe concept of luxury is intricate and multifaceted, going beyond simple utility or necessity. It speaks of goods, services, or encounters that are above average and offer a higher standard of quality, exclusivity, and aesthetic pleasure. Craftsmanship, rarity, prestige, and a strong emotional draw are frequently linked to luxury.
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發(fā)表于 2025-3-23 09:24:39 | 只看該作者
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