Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s

AER

https://doi.org/10.1007/978-3-642-70547-2, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.

冒失

IOTA

下垂

Accessible

LAVA

Motivation,actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.

minaret

聯(lián)合

evince

HUSH

Social Environment,heir decisions to others, what defines opinion leaders, and when consumers do nothing because others are already doing it. You will learn the following theories and models: Social Comparison Theory, Social Identity Theory, Role Theory, and Social Dilemma.