Titlebook: Consumer Attitudes Toward Credit Insurance; John M. Barron,Michael E. Staten Book 1996 Springer Science+Business Media New York 1996 consu

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Curmudgeon

idiopathic

1993 CRC Survey Questionnaire and Sample Design,ve sales tactics. The four surveys of credit insurance customers described in Chapter 2 contradict the critics’ view of the market. The large majority of purchasers surveyed in the past have not felt significant pressure to purchase and were generally satisfied with their credit insurance coverage.

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The Marketing of Credit Life Insurance,at they later regret. A focal point of public policy toward credit insurance has been the frequency with which the intensity of marketing efforts transform the message from “persuasive” to “coercive”. We noted in Chapter 2 that concerns about abusive sales tactics can be effectively addressed throug

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cleaver

libertine

Components of Interactive Applications co-borrower dies. Similarly, credit disability isurance provides a monthly benefit equal to the loan‘s monthly payment if the primary borrower is disabled. Over the past decade, other forms of credit insurance have also emerged as a safeguard against income interruptions, most notably credit unemployment insurance.

Console

Report on the User’s Conceptual Modelinfluenced by a variety of demographic and economic factors which determine the value of insurance coverage to each borrower. To isolate the impact of salesmanship on the probability that a customer will purchase insurance, we must first identify the underlying likelihood of purchase if there was no sales pressure.