| 書(shū)目名稱(chēng) | Construction Marketing | | 副標(biāo)題 | Strategies for Succe | | 編輯 | Richard Pettinger | | 視頻video | http://file.papertrans.cn/237/236054/236054.mp4 | | 概述 | Focuses on the principles of successful marketing. Shows how the application of these principles can produce a successful marketing strategy. Covers a comprehensive range of topics | | 叢書(shū)名稱(chēng) | Building and Surveying Series | | 圖書(shū)封面 |  | | 描述 | This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses..The approach underlines the importance of adopting a proactive attitude towards the marketing of a company‘s services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. .The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidenc | | 出版日期 | Textbook 1998Latest edition | | 關(guān)鍵詞 | construction; international marketing; marketing; Promotion | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-14458-7 | | isbn_softcover | 978-0-333-69278-3 | | copyright | Richard Pettinger and Rebecca Frith 1998 |
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