書目名稱 | Congruency, Expectations and Consumer Behavior in Digital Environments | 編輯 | Frederic Nimmermann | 視頻video | http://file.papertrans.cn/236/235537/235537.mp4 | 概述 | Academia and practitioners profit from a holistic perspective | 叢書名稱 | Handel und Internationales Marketing Retailing and International Marketing | 圖書封面 |  | 描述 | .A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study..?.About the Author:.Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.. | 出版日期 | Book 2020 | 關(guān)鍵詞 | Advertising; E-Commerce; Conversational Agents; Complaint Management; New Media Form and eSports; Digital | 版次 | 1 | doi | https://doi.org/10.1007/978-3-658-28421-3 | isbn_softcover | 978-3-658-28420-6 | isbn_ebook | 978-3-658-28421-3Series ISSN 2626-3327 Series E-ISSN 2626-3335 | issn_series | 2626-3327 | copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 |
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