Titlebook: Conference Proceedings Trends in Business Communication 2022; Peter Schneckenleitner,Wolfgang Reitberger,Alexand Book 2023 The Editor(s) (

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Social Media Communication in the Tyrolean State Parliament Election Campaign 2022,earch design is used in order to be able to make a scientifically sound statement about their communication behavior. The analyzed data of six running parties and their three top candidates are presented and interpreted in this paper.

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,Trends in Communication 2023—A New Methodological Approach,empirical method mix is used to create a scientifically sound statement about communication trends. The following eight trends were identified and described in this paper: Customized Content, Employer Branding, The Hybrid, Fast Communication, CSR Communication, Disinformation, Metaverse and Digital Detox.

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Book 2023cientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

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nonsensical

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978-3-658-40618-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies

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Conference Proceedings Trends in Business Communication 2022

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Conference Proceedings Trends in Business Communication 2022978-3-658-40619-6