Titlebook: Conference Proceedings Trends in Business Communication 2022; Peter Schneckenleitner,Wolfgang Reitberger,Alexand Book 2023 The Editor(s) (

Nonchalant

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Deceit

四指套

Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing,on. The ethical conflict with the protection of customer data is increasingly being discussed. To answer the research question an online survey was conducted. The findings show that the dutiful handling of customer data has a positive impact on corporate reputation. In addition, consumer fright abou

incite

小平面

Indolent

Indolent

Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels,a literature review with the focus on brand management and a quantitative research design. The empirical investigation consists of a pre-study (n?=?63) and a study (n?=?109) derived from the pre-study. The following findings are discussed. Career platforms should be coherent, exciting and sophistica

Atheroma

Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention?,the competence overlap of PR and marketing is not supported by research results. While PR tests dialogues for authenticity, marketing examines the impact of dialogue marketing on customer retention. The goal of this paper is to combine the concepts of PR and marketing. It explores how customers perc

conduct

圓錐

Social Media Communication in the Tyrolean State Parliament Election Campaign 2022,earch design is used in order to be able to make a scientifically sound statement about their communication behavior. The analyzed data of six running parties and their three top candidates are presented and interpreted in this paper.