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Titlebook: Conference Proceedings Trends in Business Communication 2020; Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (

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書(shū)目名稱(chēng)Conference Proceedings Trends in Business Communication 2020
編輯Peter Schneckenleitner,Wolfgang Reitberger,Andre H
視頻videohttp://file.papertrans.cn/236/235267/235267.mp4
概述Research topics in the field of marketing and communication.Contributions of the conference "Trends in Business Communication".Focus on communication management, marketing and digital marketing
圖書(shū)封面Titlebook: Conference Proceedings Trends in Business Communication 2020;  Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (
描述The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
出版日期Book 2021
關(guān)鍵詞marketing; communication; leadership communication; agile organisations; e-learning; sustainable consumer
版次1
doihttps://doi.org/10.1007/978-3-658-33642-4
isbn_softcover978-3-658-33641-7
isbn_ebook978-3-658-33642-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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Jewish émigré Mathematicians and Germanyulture has on the amount of sustainable consumption in Germany and Spain, which could clearly be proven. The results underline the importance of culture when promoting sustainable consumption within a country and lead to the conclusion that culturally appropriate frames and narratives in the sense o
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Grieving the Dysfunctional Family,ges in project organizations also have an impact on project communication. The paper analyzes project communication in a department of Robert Bosch GmbH in order to find strengths and weaknesses of the used Scrum method. Therefore, a qualitative approach with focus group discussion and participatory
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The Self: The Heart of the Transcender,o identify and consider current academic thought on the subject while noting the paucity of extant directly relevant research on a potentially important subject. This paper also considers the background and role social media can play for companies within the broader export and internationalization r
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tDCS and Magnetic Resonance Imagingon, internal relationship structures and communication between employees in the regular work and home office model. The implementation took place in the form of qualitative interviews with employees of an Austrian technology company. The results show a reduced need for social inclusion (=social isol
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tDCS and Magnetic Resonance Imaging’ use of Twitter can be assumed to influence the social capital of the organizations they represent. In this mixed-methods study, this possibly influential relation is examined using the framework of principal-agent theory by focusing on the tweeting behaviors and strategies of CEOs as well as their
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tDCS and Functional Connectivityed: social media management. Despite the practical relevance of social media management for business communication, this occupational field has hardly been researched so far. Therefore, this study presents empirical findings on the tasks of social media managers, their organizational position and th
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