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Titlebook: Competitive Identity; The New Brand Manage Simon Anholt Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 brand

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樓主
發(fā)表于 2025-3-21 17:01:20 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Competitive Identity
副標(biāo)題The New Brand Manage
編輯Simon Anholt
視頻videohttp://file.papertrans.cn/232/231203/231203.mp4
圖書封面Titlebook: Competitive Identity; The New Brand Manage Simon Anholt Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 brand
描述Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
出版日期Book 2007
關(guān)鍵詞brand; branding; Image; management
版次1
doihttps://doi.org/10.1057/9780230627727
isbn_softcover978-1-349-35243-2
isbn_ebook978-0-230-62772-7
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2007
The information of publication is updating

書目名稱Competitive Identity影響因子(影響力)




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沙發(fā)
發(fā)表于 2025-3-21 23:44:33 | 只看該作者
Douglas T. Carrell,Kenneth I. Aston this process of assessing, measuring and tracking national image and reputation — if suitably adapted for the purposes of national rather than corporate image — is a key component of the Competitive Identity strategy.
板凳
發(fā)表于 2025-3-22 00:58:49 | 只看該作者
https://doi.org/10.1007/978-3-540-47184-4t’s actually happy with its image (although much of this discontent is, to borrow A. H. Maslow’s definition,. the “l(fā)ow grumbles” of countries with highly-developed economies and correspondingly highly-developed expectations).
地板
發(fā)表于 2025-3-22 05:33:29 | 只看該作者
5#
發(fā)表于 2025-3-22 12:24:31 | 只看該作者
Sperm DNA Damage Measured by Comet AssayMost countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.
6#
發(fā)表于 2025-3-22 13:14:01 | 只看該作者
The Theory of Competitive Identity,Most countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.
7#
發(fā)表于 2025-3-22 21:07:46 | 只看該作者
8#
發(fā)表于 2025-3-22 22:52:49 | 只看該作者
Douglas T. Carrell,Kenneth I. Aston this process of assessing, measuring and tracking national image and reputation — if suitably adapted for the purposes of national rather than corporate image — is a key component of the Competitive Identity strategy.
9#
發(fā)表于 2025-3-23 03:18:56 | 只看該作者
10#
發(fā)表于 2025-3-23 06:05:53 | 只看該作者
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