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Titlebook: Competition in Marketing; Two Essays on the Im Vera Magin Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006 Mana

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發(fā)表于 2025-3-21 16:42:52 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Competition in Marketing
副標題Two Essays on the Im
編輯Vera Magin
視頻videohttp://file.papertrans.cn/232/231179/231179.mp4
圖書封面Titlebook: Competition in Marketing; Two Essays on the Im Vera Magin Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006 Mana
描述The first portion of Dr. Magin‘ s dissertation research focuses on the impact of demand related information on marketing activity. More precisely, Dr. Magin addresses important questions such as the degree to which firms equipped with demand-related information (DRI) introduce more products, satisfy consumers better, and, most fundamentally, make more money than firms without such DRI. This portion of Dr. Magin‘s dissertation work involves condensing the broad extant knowledge pertaining to marketing information and creating new hypotheses, empirically testing these hypotheses, and linking results to managerial practice as well as linking the findings to research opportunities. In addition to this, Dr. Magin‘s dissertation research entails a more theoretical and quantitative portion that addresses the problem of product differentiation. Here, she immerses herself into the areas of distance functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size
出版日期Book 2006
關(guān)鍵詞Management-Entscheidungen; Marketingproduktivit?t; Nachfragebezogene Information; Produktdifferenzierun
版次1
doihttps://doi.org/10.1007/978-3-8350-9277-8
isbn_softcover978-3-8350-0432-0
isbn_ebook978-3-8350-9277-8
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
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沙發(fā)
發(fā)表于 2025-3-21 23:48:19 | 只看該作者
978-3-8350-0432-0Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
板凳
發(fā)表于 2025-3-22 02:16:35 | 只看該作者
Christina Domene Moreno,Bar?? Kabakng’s provision of demand-related information (DRI) constitutes a major pillar in this context. Almost “by default“ exists the presumption that provision and usage of DRI leads to more satisfied consumers, more products, and, subsequently, higher profits. Remarkably, very little research has investig
地板
發(fā)表于 2025-3-22 04:33:03 | 只看該作者
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發(fā)表于 2025-3-22 12:12:06 | 只看該作者
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發(fā)表于 2025-3-22 21:04:49 | 只看該作者
Prosody, Phonology and Phoneticsctions such as the sum of Euclidean distances or the sum of City Block distances contradict basic notions of product differentiation and therefore contradict the above requirements. Further, I discuss the potential of Weitzman’s measure of diversity to validly measure product differentiation. I offe
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發(fā)表于 2025-3-22 22:50:03 | 只看該作者
Book 2006ce functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size
9#
發(fā)表于 2025-3-23 04:18:48 | 只看該作者
of distance functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size978-3-8350-0432-0978-3-8350-9277-8
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發(fā)表于 2025-3-23 07:17:23 | 只看該作者
Essay I: Managerial Over-Acting,ntly, however, I do not find significant impacts of DRI on firms’ profitability..These findings suggest that managers tend to over-act. By over-acting I mean that managers pursue too many new product activities that only seemingly amount to new product opportunities. Importantly, such over-acting di
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