| 書目名稱 | Communication Campaigns and National Integration in China’s Market Economy Era |
| 副標題 | Reviving the Nationa |
| 編輯 | Yanru Chen |
| 視頻video | http://file.papertrans.cn/231/230388/230388.mp4 |
| 概述 | Among the earliest systematic empirical studies of China’s communication campaigns and national integration.Explores the roles and function of mass media in the unusual times of unsettling social chan |
| 圖書封面 |  |
| 描述 | .This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish. . |
| 出版日期 | Book 2016 |
| 關鍵詞 | Chinese Bid for Olympics; Chinese official media; Market Economy; Mass Media Campaigns; National Integra |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-287-733-8 |
| isbn_softcover | 978-981-10-1296-9 |
| isbn_ebook | 978-981-287-733-8 |
| copyright | Springer Science+Business Media Singapore 2016 |
|Archiver|手機版|小黑屋|
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