Titlebook: Communicating and Strategising Leadership in British Elections; Follow the Leader? Alia Middleton Book 2021 The Editor(s) (if applicable) a

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Political Leadership and Contemporary British Election Campaigns,on a cluster of people—party leaders, their families, their colleagues and their advisers. Rather like a beauty contest, politicians are trotted out onto various televised interview programmes, participate in stunts of sometimes dubious value and speak of their hopes for the future.

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Hitting the Road,her a seat is visited. This chapter goes beyond existing literature to make a substantial contribution in disaggregating distinct types of visits in the British context. In considering the symbolism behind visit locations, for the first time, the hidden messages in the British campaign trail can be seen.

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Towards a Typology,al and local publications in campaign trail reporting are examined. In giving a tangible sense of diverging experiences of leadership, strategy and reporting, this typology offers an opportunity to reflect on a constituency-level experience of contemporary British election campaigns.

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https://doi.org/10.1007/978-3-7908-1783-6d the impact that leaders have, the voter behaviour decision is modelled, before those seats visited by a party leader are isolated to explore whether visits may amplify or dampen voter reactions to leaders.

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Jarkko Niittym?ki,Riku Nevala,Marko M?enp??sits, by exploring their appearance in the national press for the first time. This enables an understanding of which visits cut through to become newsworthy and their importance as a framing tool for election reporting.

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Follow the Leader?,d the impact that leaders have, the voter behaviour decision is modelled, before those seats visited by a party leader are isolated to explore whether visits may amplify or dampen voter reactions to leaders.

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Reporting Leadership,sits, by exploring their appearance in the national press for the first time. This enables an understanding of which visits cut through to become newsworthy and their importance as a framing tool for election reporting.