| 書目名稱 | Communicating Space Exploration | | 副標題 | Challenges, State of | | 編輯 | Fulvio Drigani | | 視頻video | http://file.papertrans.cn/231/230367/230367.mp4 | | 概述 | Analyzes past and present communication of space research and exploration to the public and stakeholders.Casts light on how difficult it is, in today’s multimedia world, to communicate science.Explore | | 叢書名稱 | Space and Society | | 圖書封面 |  | | 描述 | .This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, st | | 出版日期 | Book 2020 | | 關鍵詞 | science communication; communication studies; science - public relations; Mars exploration; future space | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-33212-9 | | isbn_softcover | 978-3-030-33214-3 | | isbn_ebook | 978-3-030-33212-9Series ISSN 2199-3882 Series E-ISSN 2199-3890 | | issn_series | 2199-3882 | | copyright | Springer Nature Switzerland AG 2020 |
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