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Titlebook: Communicating out of a Crisis; Michael Bland Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited 1998 communication.I

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書(shū)目名稱(chēng)Communicating out of a Crisis
編輯Michael Bland
視頻videohttp://file.papertrans.cn/231/230354/230354.mp4
圖書(shū)封面Titlebook: Communicating out of a Crisis;  Michael Bland Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited 1998 communication.I
描述This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company‘s reputation along term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.
出版日期Book 1998
關(guān)鍵詞communication; Internet; reputation; simulation
版次1
doihttps://doi.org/10.1007/978-1-349-14665-9
isbn_ebook978-1-349-14665-9
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 1998
The information of publication is updating

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Handling the Media,/opportunity. First we need to realise that we are all media ‘experts’. We spend a large part of our lives reading, watching and listening to their output. We are immersed in the media — so it only takes a small extra step to be able to understand all we need to know about them. And that step consis
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How to Work with Lawyers,intiff lawyers have paid increasing attention to the work of their American cousins over the last 10 years or so. In the United States, the growth of personal injury litigation is largely the result of a contingency fee system, where one successful claim can produce fabulous monetary rewards for the
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Dealing with Pressure Groups,defence against a crisis — but some-times you can suddenly find yourself at the centre of a major pressure group campaign. The fact that you have been targeted like this in the first place is probably due to a failure somewhere within your company — but nevertheless you have to manage the situation
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Preventing the Crisis in the First Place,endent act or series of acts can overcome companies, governments, institutions and multinationals. Unless managed responsibly, effectively, precisely — and with due regard to consumers, shareholders, trustees, the media, environmental and ethnic groups and cultural differences — the negative impact
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