Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab

FLAW

書目名稱Commodity Marketing影響因子(影響力)




書目名稱Commodity Marketing影響因子(影響力)學(xué)科排名




書目名稱Commodity Marketing網(wǎng)絡(luò)公開度




書目名稱Commodity Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Commodity Marketing被引頻次




書目名稱Commodity Marketing被引頻次學(xué)科排名




書目名稱Commodity Marketing年度引用




書目名稱Commodity Marketing年度引用學(xué)科排名




書目名稱Commodity Marketing讀者反饋




書目名稱Commodity Marketing讀者反饋學(xué)科排名

BARB

雄偉

Commodities in the Service Sector: Particularities and Implications for Marketingo as “commoditization,” has progressed further in recent years. Commodity offers can be observed in the industrial as well as the consumer sector. The development of new business models, e.g., operator or subscription models, such as IT or software as a service models, is a reaction to the commoditi

壯觀的游行

勤勉

Glaci冰

Glaci冰

和平主義者

On Price Roles and Budget Brandingevaluation of budget brands by examining the roles of the price cue. A shopper intercept study with customers of retailers in Switzerland provides the data, which was analyzed using fuzzy-set qualitative comparative analysis (fsQCA). The findings of this study offer new insights into the complex pat

盡管

Customer Participation and Commodity Marketing as a newly discovered dimension in marketing thinking offers novel routes for commodity marketing. Customer co-production and customer co-creation of value-in-use are two genuine variants of customer participation. In this chapter, the authors demonstrate how a customer participation perspective ca

法官

An Economic View on Group Buying as Marketing Approach for Commoditiesd consumer markets (B2C). Whereas the old perspective in marketing primarily focuses on transactions with single customers, the group-buying approach switches the attention toward multiple buyers that purchase the same or different products at the same time. The concept is especially useful for the