| 書目名稱 | Cognitive Biases in the Capital Investment Context | | 副標(biāo)題 | Theoretical Consider | | 編輯 | Sebastian Serfas | | 視頻video | http://file.papertrans.cn/229/228994/228994.mp4 | | 圖書封面 |  | | 描述 | In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects. | | 出版日期 | Book 2011 | | 關(guān)鍵詞 | Business psychology; Decision theory; Investment theory; Management accounting; Unconscious factors | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-6485-4 | | isbn_softcover | 978-3-8349-2643-2 | | isbn_ebook | 978-3-8349-6485-4 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011 |
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