Titlebook: Chinese Soft Power and Public Diplomacy in the United States; Bilal Zubair Book 2023 The Editor(s) (if applicable) and The Author(s), unde

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Lecture Notes in Computer Sciencee United States. Nation branding is the strategic process of creating a distinct and positive image of a country among foreign nations, ultimately influencing their perceptions and fostering international relationships. In this context, nation branding serves as the second building block of Integrat

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Rajeev Alur,Thomas A. Henzingervestigating the various tiers of Chinese relational public diplomacy, this study establishes a comprehensive framework to foster relationship-building initiatives across diverse audiences in the United States. The chapter also expands upon the existing theoretical contributions in the scholarship of

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https://doi.org/10.1007/978-981-99-7576-1US-China; diplomacy; discourse power; soft power; new cold war

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Bilal ZubairAnalyzes US-China diplomacy.Provides a third party vantage point.Explores Chinese soft power

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Yinqin Li,Dachun Yang,Long HuangSince the inception of formal diplomatic relations between the United States and China in 1979, several studies have been conducted to understand how the public from each country views the image of the other country.

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