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https://doi.org/10.1057/978-1-137-59569-0w people receive information and news, interact with brands, and pay for products. Marketing and sales strategies that work in the Western world will not necessarily have the same success in China, and the reverse applies as well. This chapter will explore several marketing and sales strategies that work or have worked exceptionally well in China.

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Chinese EV Players: From Followers to Trailblazers,China’s rise as an economic superpower and its steely determination related to electrification has propelled it to the forefront of the automotive industry, where it is now ready to challenge the existing leaders. This is the story of Chinese electric vehicle (EV) trailblazers and how they will shape the future of mobility.

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