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Titlebook: China-Focused Cases; Selected Winners of China Europe International Business School Book 2019 Shanghai Jiao Tong University Press and Spri

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書目名稱China-Focused Cases
副標(biāo)題Selected Winners of
編輯China Europe International Business School
視頻videohttp://file.papertrans.cn/226/225543/225543.mp4
概述Focuses on 10 most highly awarded Chinese cases.Ideal go-to book for international readers wanting to understand the management philosophy of Chinese companies and how to run a business successfully i
圖書封面Titlebook: China-Focused Cases; Selected Winners of  China Europe International Business School Book 2019 Shanghai Jiao Tong University Press and Spri
描述This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world..Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools..?.The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable
出版日期Book 2019
關(guān)鍵詞Case study; Chinese growth; Business management; Chinese market; Chinese innovation; China-Focused Cases;
版次1
doihttps://doi.org/10.1007/978-981-13-2706-3
isbn_ebook978-981-13-2706-3
copyrightShanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd. 2019
The information of publication is updating

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,Huawei’s Quest for Global Markets,(Huawei) in the global markets of the United States, Australia, and the European Union for its telecom equipment. These countries alleged that Huawei had entered their organizations through the back door at the behest of the Chinese government, giving China a chance to spy on them. The allegations w
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,TECNO Mobile’s Growth Strategies in Africa,ica’s mobile industry by offering innovative and high-quality products at an affordable price. Little known in China, TECNO entered the mobile-phone market in Africa in 2007, and over the course of a decade expanded to more than 35 countries, dominating major markets such as Nigeria, Tanzania, Kenya
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Can Starbucks Sustain Its High Prices in China?,rbucks is considered a success story in China, as it was able to convert the traditional tea drinkers of the nation to coffee lovers through its premium offerings. The premium pricing strategy of the company aimed at improving its brand positioning in the Chinese market, where consumer perception wa
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,Why Didn’t the SF Heike Project Succeed?,. It was an O2O (online-to-offline, and offline-to-online)-oriented convenience store project that attempted to integrate the internal resources of SF EXPRESS, to increase SF Best products sales, and provide various SF EXPRESS services in physical stores, which could enhance user experience and user
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,Haidilao’s Crisis Management: Threats, Opportunities and Corporate Values,hygiene crisis in late August 2017. Haidilao is famous for the extraordinary customer service that has made it a legend in the catering industry. The company has been the exemplar for a large number of organizations that have followed its approach and learned how to fine-tune customer service. Howev
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