| 書目名稱 | Chief Marketing Officers at Work | | 編輯 | Josh Steimle | | 視頻video | http://file.papertrans.cn/226/225013/225013.mp4 | | 概述 | 29 in-depth interviews, candid interviews with people holding the top marketing roles within their organizations..Discover how CMOs and other top marketers rose to where they are today, what their job | | 圖書封面 |  | | 描述 | .Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. .Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. .Chief Marketing Officers at Work.:.Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles..Shows how topmarketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs..Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring..Explores how th | | 出版日期 | Book 2016 | | 關鍵詞 | SEO; content marketing; conversion rate optimization; web design and development; social media managemen | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4842-1931-7 | | isbn_softcover | 978-1-4842-1930-0 | | isbn_ebook | 978-1-4842-1931-7 | | copyright | Josh Steimle 2016 |
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