Titlebook: Change Management in Transition Economies; Integrating Corporat Heinz-Jürgen Stüting (General Manager),Wolfgang Do Book 2003 Palgrave Macmi

insecticide

你不公正

Phenothiazines

擔(dān)心

Politics and Employment Relations: The Power of Labour in Poland after the Fall of Communism is that the position of the labour movement in Poland was more favourable than elsewhere in Central and Eastern Europe during the years following the collapse of communism, but that it has considerably lost influence since then.

延期

Market Entry Strategies and Competitive Advantages in Polandintain competitive advantage in Poland, Western companies will have to plan their business strategically and choose an optimum market entry strategy. The latter involves a complex decision-making process that is examined in this chapter with the help of findings from an empirical study conducted by the author.

遭遇

Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe strategies they have to find a balance between likely returns on investment and the risks involved. Building up a local presence in a stepwise manner, transferring marketing strategies from the West in a sensitive way and developing regional management structures seem to be effective approaches for Western firms in this region.