Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C

NAUT

Offstage

Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US ConCSR evaluations across cultures—advancing knowledge of how consumers’ CSR authenticity evaluations vary across cultures..The findings showed that various attributes influenced Korean and US respondents differently in their CSR authenticity evaluations. While congruence and transparency positively in

防御

無價值

Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Companyomplete explanation of the differentiation criteria). There is currently no research on how service providers’ explanations of dynamic pricing influence consumers’ perceptions and behaviors, particularly of the price-disadvantaged customers. This study will lead to a better understanding of whether

過度

,“Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedena German industrial component manufacturer in the building sector, our final data set contains 187 observations. Results show a direct, highly significant effect of customer satisfaction and trust and a highly significant total effect of image via customer satisfaction on customer loyalty.

micronutrients

paradigm

Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: An Abstrattitude, and brand image) will be examined..Based on the literature review and proposed hypotheses, we expected a more substantial meaning transfer from the celebrity condition than a non-celebrity condition. Also, we anticipated the moderating effect of an individual’s implicit self-theory. Partic

流動性

Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants: An Absthavior. The majority of the interviewees was familiar with the phenomenon and had already tactically cancelled their service contracts in different industries. The study shows that especially the price comparisons of existing customers with up to four reference groups are decisive for tactical churn

投票

Digital Voice Assistants in Service Encounters: An Abstract,ce assistants can either reduce workload or replace human call center agents..The empirical results present a general willingness of consumers to engage with digital voice assistants in such service encounters. Consumers expect such service encounters to be free of effort and that the technical syst

esculent