Titlebook: Casebook of Chinese Business Management; Mingyue Fan,Limin Wang,Dragana Ostic Book 2022 The Editor(s) (if applicable) and The Author(s), u

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書目名稱Casebook of Chinese Business Management影響因子(影響力)




書目名稱Casebook of Chinese Business Management影響因子(影響力)學(xué)科排名




書目名稱Casebook of Chinese Business Management網(wǎng)絡(luò)公開度




書目名稱Casebook of Chinese Business Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Casebook of Chinese Business Management被引頻次




書目名稱Casebook of Chinese Business Management被引頻次學(xué)科排名




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書目名稱Casebook of Chinese Business Management年度引用學(xué)科排名




書目名稱Casebook of Chinese Business Management讀者反饋




書目名稱Casebook of Chinese Business Management讀者反饋學(xué)科排名

殺菌劑

Essential

Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang of geographical indication (GI) products* in Xinjiang. Combining marketing theory and practice, Tianxiaxiang conducted a series of innovations in brand marketing strategy including enterprise naming, product packaging, brand culture, advertisement, marketing channel, brand communication, the sharin

雄偉

TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand clips. Users can create and share a 15-second video on any topic. TikTok has a separate app version specifically for the Chinese market, known as Douyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly app and the Duyin app logos. Since its lau

松雞

Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerceet opportunity. It discusses entrepreneurial motivation, the actual elements required for entrepreneurial business implementation, the steps taken to maintain customer connections, and the entrepreneurial approach to scale expansion in cross-border e-commerce. This case provides a guide for readers

Intractable

Intractable

運(yùn)動(dòng)的我

SLING

Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Windirus (COVID-19) in early 2020. It describes how the company relied on its employees to deliver needed medical supplies to affected areas. Through internal donations and fundraising activities, it was able to purchase and deliver supplies to these affected areas. At the same time, the company recalib

grotto

Person and Job Matching in the Newly Established Department of a New Energy Power Companylished jobs, and enable them to achieve their potential. This case introduces a new, sizeable energy electric power construction enterprise, one of the branches of China Nuclear Power Engineering Co., Ltd (NP company). While reforming its traditional accounting department and introducing a Financial