Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20

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Book 2019idered to be one of the main CSR initiatives at businesses around the globe.. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. .

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https://doi.org/10.1007/978-1-4614-5969-9 permanent blood bank in this geographical region) to promote voluntary donations, paying special attention to young people and experienced donors. The case study ends with conclusions and discussion questions.

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Yasar A. Ozcan,Elena Tànfani,Angela Testit in the labor market for the most vulnerable citizens. Findings suggest social marketing may not only be a key strategy to promote socially innovative initiatives for work integration but also become a social innovation of the marketing type in its own right.

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Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Studyt in the labor market for the most vulnerable citizens. Findings suggest social marketing may not only be a key strategy to promote socially innovative initiatives for work integration but also become a social innovation of the marketing type in its own right.