Titlebook: Campaign Professionalism during Egypt’s 2012 Presidential Election; Dalia Elsheikh Book 2018 The Editor(s) (if applicable) and The Author(

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https://doi.org/10.1007/978-4-431-53933-9come. Previous chapters explained how the readiness of both Morsi and Shafiq to adopt some ‘professionalised’ techniques was behind their success in the first round of elections, with Morsi’s campaign proving to be the most ‘professional’, helping him in securing his path towards Egypt’s presidency,

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Political Campaigning and Communicationhttp://image.papertrans.cn/c/image/220963.jpg

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978-3-030-09363-1The Editor(s) (if applicable) and The Author(s) 2018

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,Conclusion: The Impact of Campaigns’ Professionalism on the Democratisation Process in Egypt,nsition in general, as it led Egypt to be stuck in its transitional period, rather than moving to a functional emerging thin democracy. The chapter argues that this was mainly due to Morsi’s performance once elected. The chapter also provides an evaluation of the application of the professionalisati

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2662-589X racies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections..978-3-030-09363-1978-3-319-75954-8Series ISSN 2662-589X Series E-ISSN 2662-5903

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