Titlebook: CRM Systems in Industrial Companies; Intra- and Inter-Org Andrea Perna,Enrico Baraldi Book 2014 Palgrave Macmillan, a division of Macmillan

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Factorable

Integration und Differentiationpares the ground for identifying and analyzing, in Chapter 9, the inter-organizational effects of Loccioni’s CRM system, that is, the effects emerging between Loccioni and other organizations such as key customers. By considering first how CRM was embedded inside the host organization (Chapter 7) an

Debility

Connecting IT Systems, Users and Organizations,ributions it can make to an organization installing a new IT system, as well as the critical issues that arise when IT is installed. Section 3.4 concludes the chapter by investigating the impact of IT on organizations, stressing both the positive and negative effects. For instance, how IT impacts on

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Asseverate

Asseverate

. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.978-1-349-46317-6978-1-137-33566-1

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Die Methode der finiten Elemente,model, is introduced in Section 5.3, paving the way for understanding the phenomenon of “resource embeddedness” (Section 5.4). The chapter continues by applying the “resource interaction” perspective to CRM (Section 5.5.), which will help us frame the intra- and inter-organizational effects deriving from the embedding of CRM systems (Section 5.6).

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