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Titlebook: branding@thedigitalage; Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi

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發(fā)表于 2025-3-21 18:48:12 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱branding@thedigitalage
影響因子2023Herbert Meyers,Richard Gerstman (Chairman of Inter
視頻videohttp://file.papertrans.cn/193/192959/192959.mp4
圖書封面Titlebook: branding@thedigitalage;  Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi
影響因子Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Pindex Book 2001
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Die griechische Proportionenlehre,e, in the future you won’t have to think about the notion of going out to the Internet; software will make all this content readily available and easy to use. You’ll have all kinds of devices available that enable you to get at information easily. And what we used to call “going out to the Internet” will be irrelevant. That notion will disappear.
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The Dynamics for Package Goods on the Internet,n a brand’s identity and equity is extended onto the Internet, or through electronic media. This involves synergizing both physical and digital assets in such a way that the brand is consistent online and offline, and consumers are not confused but see the brand as one holistic brand.
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A Look Ahead: E-Biz in the New Millennium,e, in the future you won’t have to think about the notion of going out to the Internet; software will make all this content readily available and easy to use. You’ll have all kinds of devices available that enable you to get at information easily. And what we used to call “going out to the Internet” will be irrelevant. That notion will disappear.
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