Titlebook: Business in Uncertainty; Evolution, Transform Demetris Vrontis,Alkis Thrassou,Evangelos Tsoukato Book 2024 The Editor(s) (if applicable) an

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,The Effect of Area of Residence and Income on Generation Z Cohort’s Intention to Consume Insects,tention to try an insect-based food and drink?for two cases. Income showed statistically significant difference with the intention to try insect-based foods?for six cases. Marketing communication strategies are suggested to be implemented by policy makers and businesses.

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Leading Factors in Women Migrant Entrepreneurial Success in Bavaria,a similar population. Findings highlight the cultural background‘s role in entrepreneurship, the strong link between family and professional values, and governmental support for digital innovation, especially for women from diverse backgrounds facing challenges.

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2523-8167 to changes, complexity, and critical events.Offers theoreti.This book, a special publication in the Series, is a comprehensive exploration of business adaptation and evolution in times of global uncertainty. Compiled from the finest papers presented at the 16th Annual Euromed Academy of Business (E

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