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Titlebook: Building Trust in Startup Communication; Exploring the Interp Marius Born Book‘‘‘‘‘‘‘‘ 2024 The Editor(s) (if applicable) and The Author(s)

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發(fā)表于 2025-3-21 18:13:40 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Building Trust in Startup Communication
期刊簡稱Exploring the Interp
影響因子2023Marius Born
視頻videohttp://file.papertrans.cn/193/192783/192783.mp4
發(fā)行地址Analyzes how trust is built and the role of the founders in startup communications.This book is open access, which means that you have free and unlimited access.Develops fresh perspectives on strategi
學(xué)科分類Springer Business Cases
圖書封面Titlebook: Building Trust in Startup Communication; Exploring the Interp Marius Born Book‘‘‘‘‘‘‘‘ 2024 The Editor(s) (if applicable) and The Author(s)
影響因子.This open access book explores the intriguing narrative of Nikola Corporation‘s startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company‘s surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company‘s technology claims...This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing
Pindex Book‘‘‘‘‘‘‘‘ 2024
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https://doi.org/10.1007/978-3-8350-9357-7Company. This rise was largely driven by founder Trevor Milton, who captivated investors with promises of a sustainable alternative to diesel trucks. Milton’s persuasive communication significantly increased the company’s stock value but also made the startup particularly vulnerable. Using the Nikol
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https://doi.org/10.1007/978-3-322-90156-9ng Google Analytics and corpus linguistic methods, it investigates changes in public perception following the short seller attack compared to the period before. By analyzing keywords, keywords in context, and co-occurrence, the study identifies clusters of interrelated topics that penetrated the med
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發(fā)表于 2025-3-23 03:24:15 | 只看該作者
Methodisches Erfinden in Unternehmennot only contextualize the current study but also highlight viable research directions. These insights could significantly advance our understanding of startup communication and the dynamics of trust formation.
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發(fā)表于 2025-3-23 05:33:58 | 只看該作者
Building Trust in Startup Communication978-3-031-63284-6Series ISSN 2662-5431 Series E-ISSN 2662-544X
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