Titlebook: Business-to-Business Marketing Communications; Value and Efficiency Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioan Book 2017 The Editor

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書(shū)目名稱(chēng)Business-to-Business Marketing Communications影響因子(影響力)




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The Current Media Landscape in Business-to-Business Markets,ill, they continue to signify a large share of B2B marketing communication budgets globally. In light of this seeming situation, the authors make an attempt to portray the current B2B media landscape, suggesting that print media may be losing ground to digital tactics, but still represent an importa

largesse

彎彎曲曲

Achieving Advertising Effectiveness Through Innovation,gely lies on their behavior toward innovation, which can lead to a competitive advantage. Similarly, their ability to incorporate innovation into their marketing function is critical and in a way determines the success of many organizations. The authors suggest that regardless of the nature of the m

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What Is Next for Business-to-Business Marketing Communication?, operate against a background of financial uncertainty and, thus, are in seek for more sophisticated measures of accountability. Recession had a severe impact on advertising budgets given that advertising is still regarded as a cost rather than an investment by manufacturers. At the same time, digit

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