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Titlebook: Business and Social Media in the Middle East; Strategies, Best Pra Nehme Azoury,Lindos Daou Book 2020 The Editor(s) (if applicable) and The

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發(fā)表于 2025-3-21 17:03:18 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Business and Social Media in the Middle East
期刊簡稱Strategies, Best Pra
影響因子2023Nehme Azoury,Lindos Daou
視頻videohttp://file.papertrans.cn/193/192480/192480.mp4
發(fā)行地址Discusses the effectiveness of Western organizations’ social media strategies in the Middle East.Provides a comprehensive analysis of the rise of social media in the MENA region and the often- neglect
圖書封面Titlebook: Business and Social Media in the Middle East; Strategies, Best Pra Nehme Azoury,Lindos Daou Book 2020 The Editor(s) (if applicable) and The
影響因子.This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. ..?..Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.? It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media. .
Pindex Book 2020
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發(fā)表于 2025-3-21 20:36:09 | 只看該作者
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發(fā)表于 2025-3-22 03:17:36 | 只看該作者
The Role of Social Media During the Arab SpringTwo hundred and fifty years after, this same cry against dictators still echoes across the world, mobilizing people to move forward in their attempt to implement change. And the Arab region is no exception.
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發(fā)表于 2025-3-22 06:56:47 | 只看該作者
Integration of Social Media in the Lebanese News Industry, Case of LBCI (Lebanese Broadcasting CorpoTechnological changes are impacting the business model of businesses from different industries and broadcasters are no exception especially when it comes to News coverage. The very essence of News creation and dissemination is witnessing a turning point leading to a new era that has turned traditional News coverage upside down.
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Fall 47 – Eine Spinalan?sthesied learning in the higher education sector. This chapter presents the case of Egypt and the challenges facing adoption of social media in higher education and provides recommendations to educators, decision makers and tertiary institutions to enhance the use of social media in higher education in Egypt.
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發(fā)表于 2025-3-23 02:49:14 | 只看該作者
Social Media vs Traditional Marketingsocial media marketing as a solid tool of communication in the business world. Afterwards, a contrast between traditional marketing tools and new/modern marketing tools based on the PESO model. Finally, the author offers a hands-on recommendations based on best practices marketing strategies that could be used.
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