Titlebook: Business Strategy in the Online Industry; Market and Network S Christian G?ttsch Book 2000 Betriebswirtschaftlicher Verlag Dr. Th. Gabler G

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Navigating in the On-Line Industry — Firm StrategyPart III . and develops . .. It proceeds from the individual company perspective. This complements the considerations of structure, conducted in part II, with this strategic perspective. It also lays out the particularities for firm strategy given in the industry structure and develops a . and the accompanying ., ..

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Summary & OutlookThe predominant goal of this thesis is to analyze the industrial structure and business strategy of the on-line industry in the dynamic Internet environment.

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https://doi.org/10.1007/978-3-322-85209-0Internationalisierung und Management; business; business strategy; management; strategy

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978-3-8244-7318-2Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden, und Deutscher Universit?ts-Verlag Gm

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種屬關系

Book 2000cial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco- nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hostin

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Particular Approach, Research Focus and Methodologyoach the underlying problem of this thesis will be worked out in 1.2. Scientific positioning, research design as well as the applied theory of the thesis will be presented in 1.3. The structure of the thesis will be outlined at the end of this first introductory chapter (1.4).

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https://doi.org/10.1007/978-3-540-73758-2oach the underlying problem of this thesis will be worked out in 1.2. Scientific positioning, research design as well as the applied theory of the thesis will be presented in 1.3. The structure of the thesis will be outlined at the end of this first introductory chapter (1.4).

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