Titlebook: Business Research Methods; An Applied Orientati S Sreejesh,Sanjay Mohapatra,M‘R Anusree Book 2014 Springer International Publishing Switzer

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Introduction to Business Researchvantage and greater market share. A good research study helps organizations to understand processes, products, customers, markets and competition, to develop policies, strategies and tactics that are most likely to succeed.

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Debrief

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Cluster Analysist each group or cluster formed is homogeneous or similar with respect to some certain characteristics and these groups should be different from other groups with respect tosame characteristics. In cluster analysis, the researcher can classifies objects, such as respondents, products or other entitie

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Binary Logistic Regressiongression, a single dependent variable (categorical: two categories) is predicted from one or more independent variables (metric or non-metric). This chapter also explains what the logistic regression model tells us: Interpretation of regression coefficients and odds ratios using IBM SPSS 20.0. The e

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Business Research Reportsrch. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items incl