Titlebook: Business Practices in Emerging and Re-Emerging Markets; Satyendra Singh Book 2008 Satyendra Singh 2008 business ethics.China.Emerging Mark

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Attitude of Indian Consumers toward Wine: Pleasure versus Prescriptionences based on attitude, it is also deeply rooted in traditions. The purpose of this chapter is to test the attitude model in a high-involvement situation to predict the consumer’s choice—drinking wine for pleasure or prescription. The attitude is conceptualized as a three-component model—., . (.),

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Culture, Creativity, and AdvertisingWestern advertisements, findings suggest that national culture influences creativity of advertisements, and that Western advertisers are creative by using female allure, whereas non-Western advertisers are creative by using graphical designs. One major implication of the study is that managers can n

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The Current Marketing Practices in Ghanaacturing firms in Ghana. Specifically, an attempt was made to determine the marketing functions and to distinguish between the actual performance of marketing activities in the firms selected. Data was obtained from 79 companies representing local and foreign firms in eight foreign countries spread

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Christof Seiler,Xavier Pennec,Mauricio Reyesrces local firms to either adopt foreign business paradigm or face the prospect of extinction. For instance, local firms now have to resort to innovation, technology upgrades, and customer service in addition to paying attention to activities such as market orientation, ethical issues, changing life

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Lecture Notes in Computer Sciencef a state-controlled economy; (2) appreciate how liberalization of Kenya’s economy changed business practices; (3) appreciate the value of politics and political interest groups in the economy; (4) understand the emerging economy of Kenya; and (5) appreciate the critical factors affecting the emergi