Titlebook: Business Information Systems and Technology 4.0; New Trends in the Ag Rolf Dornberger Book 2018 Springer International Publishing AG, part

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El-Kébir Boukas,Fouad M. AL-Sunnie IT application landscape of most enterprises, ERP systems remain fairly commoditized and scarcely leave room for differentiation. In view of the major digital transformations currently taking place, the role of ERP systems needs to be reconsidered. Geoffrey Moore’s concept of “Systems of Engagemen

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El-Kébir Boukas,Fouad M. AL-Sunnidigital transformation are not fundamentally new phenomena. A phase marked by strong digitalization, for example, was the result of the increased business use of the Internet in the early 1990s. The era of e-business began. The focus was on the digitalization of cross-company processes, which also b

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El-Kébir Boukas,Fouad M. AL-Sunnition has only been in existence for a few years. This chapter addresses the digital opportunities in marketing as an important component of an organization’s digital transformation initiative. Driven by various business challenges centered around the organization’s customers and market channels, the

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Ayda Bouhamed,Olfa Kanoun,Nghia Trong DinhMay 2017, 82% of the companies stated that their driver for digital transformation was their wish to support their business processes. However, the majority of companies also stated that, in addition to the desired process support, they observed a greater impact on individual elements of the busines

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