| 期刊全稱 | Building AI Driven Marketing Capabilities | | 期刊簡稱 | Understand Customer | | 影響因子2023 | Neha Zaidi,Mohit Maurya,Pallavi Tyagi | | 視頻video | http://file.papertrans.cn/192/191564/191564.mp4 | | 發(fā)行地址 | Outlines a multi-dimensional perspective on moving from traditional marketing to AI-based marketing.Highlights automated identification and profiling of customers and markets through AI.Examines the r | | 圖書封面 |  | | 影響因子 | This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals.?.A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making..This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies bec | | Pindex | Book 2024 |
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