期刊全稱 | Broadening Cultural Horizons in Social Marketing | 期刊簡稱 | Comparing Case Studi | 影響因子2023 | Rachel Hay,Lynne Eagle,Abhishek Bhati | 視頻video | http://file.papertrans.cn/192/191258/191258.mp4 | 發(fā)行地址 | Discusses people’s health and lifestyle behaviors for improved societal well-being with specific emphasis on cross-cultural perspectives in Asia-Pacific, focusing on environmental and health awareness | 圖書封面 |  | 影響因子 | .This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.. | Pindex | Book 2021 |
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