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Titlebook: Broadening Cultural Horizons in Social Marketing; Comparing Case Studi Rachel Hay,Lynne Eagle,Abhishek Bhati Book 2021 Springer Nature Sing

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發(fā)表于 2025-3-21 18:54:48 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Broadening Cultural Horizons in Social Marketing
期刊簡稱Comparing Case Studi
影響因子2023Rachel Hay,Lynne Eagle,Abhishek Bhati
視頻videohttp://file.papertrans.cn/192/191258/191258.mp4
發(fā)行地址Discusses people’s health and lifestyle behaviors for improved societal well-being with specific emphasis on cross-cultural perspectives in Asia-Pacific, focusing on environmental and health awareness
圖書封面Titlebook: Broadening Cultural Horizons in Social Marketing; Comparing Case Studi Rachel Hay,Lynne Eagle,Abhishek Bhati Book 2021 Springer Nature Sing
影響因子.This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies..
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Finding the Sweet Spot: Can Social Marketing Encourage Cane Farmers to Change Practices for Water Quct use impacts. Many water quality behaviour change programs fail to achieve sustained change using traditional methods. NQ Dry Tropics received funding from the Queensland Government Reef Water Quality Program to trial methods with 14 farmers at two wetland sites, to achieve water quality outcomes
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It Takes a Village: Co-creation and Co-design for Social Media Health Promotionsfully connecting with and engaging the target audience is still a key challenge faced by health professionals and social marketers. This chapter examines the use of co-creation and co-design processes as ways to engage young people in Social Media interventions. This method involves a ‘Wicked Probl
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Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundationduce violence against women and children. This approach uses the socio-ecological framework where violent prevention efforts must be conducted at the individual, family, community, and country level. To make this happen, we participated in the MenCare+?(2013–2015) program and the Prevention+?(2016–2
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MAKE IT COUNT 2018: Industry Case Studyighlighting international issues and current challenges in post-mortem organ donation. In the second section, we present a case study style summary andcritical explanation?of the MAKE IT COUNT 2018 campaign from Australia, which aimed to raise awareness and increase Australian Organ Donor registrati
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Declare or Dispose: Keeping Biosecurity Threats Out of New Zealand Using Behaviour Changemme follows a benchmarking criterion to deliver behaviour change. The programme is tasked with changing behaviour of international travellers to New Zealand to protect the country’s environment and horticultural and agricultural industries from harmful pests and diseases. This is by either leaving b
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