Titlebook: British Public Diplomacy and Soft Power; Diplomatic Influence James Pamment Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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Introduction: Diplomacy Re-imagined,up in this book. It focuses specifically on the importance of discourses around public diplomacy, digital diplomacy and soft power as motivators and signifiers of organisational reform. The chapter establishes the background, research questions and conduct of the study, and provides an overview of the work as a whole.

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British Public Diplomacy and Soft Power978-3-319-43240-3Series ISSN 2731-3921 Series E-ISSN 2731-393X

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,Consumer Demand—Empirical Analysis II,up in this book. It focuses specifically on the importance of discourses around public diplomacy, digital diplomacy and soft power as motivators and signifiers of organisational reform. The chapter establishes the background, research questions and conduct of the study, and provides an overview of the work as a whole.

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https://doi.org/10.1007/978-3-319-43240-3British Public Diplomacy; British Public Strategy; Diplomatic Influence; Digital Revolution; Diplomacy; I

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,Consumer Demand—Empirical Analysis II,up in this book. It focuses specifically on the importance of discourses around public diplomacy, digital diplomacy and soft power as motivators and signifiers of organisational reform. The chapter establishes the background, research questions and conduct of the study, and provides an overview of t

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Erzsébet N. Rózsa,Tamás Szigetvári a “people’s diplomacy”; the infamous discourses around Cool Britannia; a case study of the first contemporary diplomatic promotional campaign, . IMAGES, which was held in Australia in 1997; the major internal change study, Foresight; the Panel 2000 inquiry into Britain’s overseas projection; early