Titlebook: British Public Diplomacy and Soft Power; Diplomatic Influence James Pamment Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

Precise

書目名稱British Public Diplomacy and Soft Power影響因子(影響力)




書目名稱British Public Diplomacy and Soft Power影響因子(影響力)學(xué)科排名




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Processes

Image & Identity, a “people’s diplomacy”; the infamous discourses around Cool Britannia; a case study of the first contemporary diplomatic promotional campaign, . IMAGES, which was held in Australia in 1997; the major internal change study, Foresight; the Panel 2000 inquiry into Britain’s overseas projection; early

修改

Influence,option of UK International Priorities; the response of Britain’s overseas diplomatic institutions to 9/11; the Wilton Review, a post-9/11 inquiry into the purpose of public diplomacy; the creation of a government-wide Public Diplomacy Strategy Board; the rollout of website templates for overseas pos

Digitalis

sinoatrial-node

Strategic Campaigns,lomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public dip

DEFER

Targeted National Promotion,opportunities afforded by high-profile events such as the Pope’s visit to the UK, the Royal Wedding and the 2012 Olympics shaped an environment conducive to the creation of the GREAT branding campaign. The chapter concludes with a discussion of the work of the “PD Partners” during the 2012 Olympics,

intuition

Discussion,s has digitisation contributed to the transformation of British diplomatic practice? Is there a particular style or characteristic of British public diplomacy? What evidence has been produced to demonstrate the efficacy of British diplomatic influence? How has the nature of this evidence changed? Wh

脖子

2731-3921 , external world events, and funding and technology.Presents.This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service – the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promot

彎彎曲曲

序曲

Jan Drahokoupil,Agnieszka Piasna the purpose of public diplomacy; the creation of a government-wide Public Diplomacy Strategy Board; the rollout of website templates for overseas posts; the diplomacy supporting the Olympic bid; and a detailed case study of the largest British overseas influence campaign ever conducted at this point, Think UK in China.