期刊全稱 | Breakthrough Marketing Plans | 期刊簡稱 | How to Stop Wasting | 影響因子2023 | Tim Calkins | 視頻video | http://file.papertrans.cn/191/190522/190522.mp4 | 圖書封面 |  | 影響因子 | Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business. | Pindex | Book 2012Latest edition |
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