Titlebook: Brands and Gaming; The Computer Gaming David Nichols,Tom Farrand,Matt Avery Book 2006 Palgrave Macmillan, a division of Macmillan Publishe

Expediency

Brands and gaming,to say that marketeers aren’t open-minded, free-thinking, innovative risk-takers, of course. It’s just that any involvement of brands in gaming will almost certainly have to be signed off by people who may be … what shall we say? … not quite so close to the cutting edge of contemporary culture.

GLOOM

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