Titlebook: Brands and Gaming; The Computer Gaming David Nichols,Tom Farrand,Matt Avery Book 2006 Palgrave Macmillan, a division of Macmillan Publishe

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1.1.8 References for the introduction,We hope that by now we have convinced you that it is time to stop sitting on your hands and to get off the bench and enter the gaming arena with your brand. But what are the first practical steps that need to be taken?

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https://doi.org/10.1057/9780230286573brand; business; culture; film; strategy

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