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Titlebook: Branded Component Strategies; Ingredient Branding Stefan Worm Book 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012 nn

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發(fā)表于 2025-3-21 16:48:28 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Branded Component Strategies
期刊簡稱Ingredient Branding
影響因子2023Stefan Worm
視頻videohttp://file.papertrans.cn/191/190412/190412.mp4
發(fā)行地址Ingredient Branding in B2B Markets
圖書封面Titlebook: Branded Component Strategies; Ingredient Branding  Stefan Worm Book 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012 nn
影響因子.In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries..
Pindex Book 2012
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書目名稱Branded Component Strategies影響因子(影響力)




書目名稱Branded Component Strategies影響因子(影響力)學(xué)科排名




書目名稱Branded Component Strategies網(wǎng)絡(luò)公開度




書目名稱Branded Component Strategies網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Branded Component Strategies被引頻次學(xué)科排名




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Book 2012ormance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries..
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ematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instrument
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