Titlebook: Brand Strength; Building and Testing Martin G. Walser Book 2004 Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 Markenau

鉆孔

Capitulate

https://doi.org/10.1007/978-3-322-81629-0Markenaufbau; Markenbewertung; Markenführung; Markenmanagement; Markenst?rke; Markenwert; design

constellation

monogamy

jarring

Annihilation of Quantum Magnetic Fluxes,he historical evolution of brands is depicted, then the issue of defining the concept “brand” is discussed, followed by an indication of brand functions and closing with objects of branding activities.

浪費(fèi)時(shí)間

Rapid Reconnection and Field Line Topology,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).

amnesia

Limpid

擺動(dòng)

confide

Brand evaluation,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).