Titlebook: Brand Storming; Managing Brands in t Michele Fioroni,Garry Titterton Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limit

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meretricious

AGATE

Richard L. Carlin,A. J. van Duyneveldtseems to happen in the workings of a large number of firms. In fact, in many companies the management still continues to believe that defining brand strategy is something to be done in the secret rooms of the marketing department. This is an extremely shortsighted view which decreases the brand’s competitive capacity.

hypotension

Malaise

他去就結(jié)束

征兵

The Brand’s Genetic Clock the environment by applying acquired knowledge are able to survive and regenerate: the great brands therefore are those which, thanks to this process, are able to develop new skills to cope with the changes which characterize the evolution of society and therefore of markets.

青石板

Harass

Brand Name: “The Importance of Being Earnest”y ancestor with the same name, or the wish to identify with a historical character or, in any case, with myths from the past. Giving a brand a name almost takes on the function of planning and prognosticating the future and implies, in some way, identification with a destiny.

dithiolethione